What You Will Learn

  • The changing roles of the CEO and leadership team in creating the conditions for customer- driven transformation
  • How marketing has to evolve in order to meet the transformational challenge in partnership with IT and other line of business stakeholders
  • Hear case studies of how leading organizations are successfully harvesting both operational intelligence and customer insights to sense and respond to rapid change and gain advantage
  • Hear how leading organizations are embracing highly collaborative, engaging and disciplined techniques to create game-changing breakthroughs in the value customers and citizens receive
  • How to embed the Voice of the Customer in the enterprise to keep the organization on the right customer-driven trajectory
  • Find out how disruptive technologies are being harnessed by leading organizations to enable the customer driven transformation
  • How to use an architectural approach to support customer-driven transformation

Speaking Enquiries

Laura Tytherleigh Tel: +44 (0)20 7017 6472

Sponsorship & Exhibition Enquiries

George Shaw Tel: +44 (0)20 3377 3191

Marketing Enquiries

Andrew Cleary Tel: +44 (0) 20 7017 6348

Event Enquiries

Lizzy Eaton Tel: +44 (0)20 7017 4629